Top music video director, Troy Roscoe from Wolverhampton has gained international success and a huge reputatoin with his recent project with Grammy Award Winner Lil Wayne and rapper Polo G and the track ‘Gang Gang’, which has reached more than 23 million views on You Tube. Since then Troy has directed another video for American rapper, Tyga called Mrs.Bubblegum, who hit 4.3 million views.
The talented film-maker started his directing journey when he was challenged by his manager to direct a music video for Britain’s most successful Youtuber and rapper, KSI. Since then, Roscoe has worked with even more of the UK’s hottest artists like Craig David, Mostack, Anne Marie and Stefflon Don.
As Troy’s success in the UK music scene grew, he told Birmingham Eastside he still dreams of going abroad and showcase his talents in America, where there were more artists he would like to work with.
Last month KSI’s second album, ‘All Over the Place’ made Number One on the Official Album Charts. The artist was also nominated for the Brit Awards earlier this year for the song ‘Lighter’ featuring Nathan Dawe. Roscoe also took the creative reins on that video.
Troy told Birmingham Eastside he feels blessed because of his upbringing, as his parents kept him focused on sports and education, which led him to have a successful career today. But he feels his opportunities were limited as London was the place with the most clientele. As a result, he decided to leave his job to commit full time to his dream.
‘I feel the UK music industry from an artist and creative standpoint is dominated by people based in London and surrounding areas. I’ve found on my journey that there are not many people from my area in the industry and I feel a big part of that is because it’s definitely harder to get into the right room being from up North’.
Even with all these achievements, Troy had been rejected throughout his career, and he learned to not take a ‘no’ personal, no matter how much effort he had put into a project. He described the feeling as ‘soul crushing’. But he advises young people to ‘try new things and not to stay in that comfort zone’.
He finished saying ‘I feel everybody in this world can be the best at something, it’s just finding your something and once you find it, work harder than everybody else so that you’re confident nobody could possibly be working harder than you.’