A charity will be boosted after it was chosen as the beneficiary of a year of fundraising efforts by a Birmingham organisation.
The NEC Group has confirmed it will raise money for Alzheimer’s Research UK through 2023.
Paul Thandi, CEO of the NEC Group, said: “We are very proud of our fundraising efforts and our staff do an amazing job in getting behind these great causes.
“As voted for by them, the NEC Group’s fundraising this year will focus on Alzheimer’s Research UK, a cause that is important to people in our region and across the UK.”
Alzheimer’s Research UK is dedicated to bringing about life-changing treatments and seeking a cure for people affected by dementia.
Lucy Squance, Director at Alzheimer’s Research UK, said: “We’re thrilled that the NEC Group has chosen to support Alzheimer’s Research UK as it’s charity partner.
“As millions of visitors make memories of a lifetime at the NEC Group’s venues every year, we look forward to seeing how they raise funds and awareness to help protect them.
“The support of the NEC Group is so vital because dementia is the biggest health challenge we face and unless we act, one in three people born today will develop dementia in their lifetime.
“But with the backing of NEC and their enthusiastic colleagues and customers, we’ll be able to find the life-changing discoveries that people with dementia desperately need.”.