Lord Alan Sugar invests in new premium tonic brand

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The Apprentice star is putting his mark on a brand which is hoping to disrupt the market.

A new tonic brand based in Cannock has received a business boost with investment from famous business guru Lord Alan Sugar for an undisclosed sum.

“We’re looking forward to this next stage of the business, especially with Lord Sugar and his team at Amsvest being able to provide great support to Buzbee’s.”

Mark Busby, Owner of Buzbee’s

Buzbee’s Beverages makes an Indian tonic water which is low-calorie, gluten-free and sweetened with 100% natural honey.

The tonic is produced at the Rumer Hill Business Estate in Cannock, which is just 25 miles outside of Birmingham.

The brand – owned by entrepreneur and self-styled drinks market ‘disruptor’, Mark Busby – recently had a visit from Lord Sugar himself.

The multi-millionaire, known for his famous catchphrase ‘You’re Fired’ from the BBC reality show The Apprentice, had a tour around the premises after finalising the business deal.

Mark said: “We are really excited to announce our investment from Amsvest and Lord Sugar, who will be helping us to fund Buzbee’s next stage of growth.

“We are really passionate about our products and what they stand for and are confident that with Lord Sugar’s investment this will enable our business to continue to grow, becoming a well-known healthy alternative in the drinks market.

“We’re looking forward to this next stage of the business, especially with Lord Sugar and his team at Amsvest being able to provide great support to Buzbee’s.”

Business is buoyant in the premium tonic sector: the UK’s No. 1 mixer brand Fever-Tree is set to announce that its revenue for 2018 was around £236 million, reflecting 39% growth on 2017 sales.

Meanwhile, sales of gin, the spirit most commonly paired with tonic to make the infamous “G&T’, are booming. Figures from the Wine and Spirit Trade Association show that UK gin sales last year were valued at £1.9 billion (US$2.4bn), after more than 66 million bottles were sold during the 12-month period.

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