Birmingham City Football Club have announced that it will be renaming the club’s stadium to St. Andrew’s @ Knighthead Park.
The renaming follows The Blues inking a multi-million-pound, multi-year naming rights deal with Shelby Companies Limited, which is majority-owned by Knighthead Annuity & Life Assurance Company.
It is the largest commercial agreement in the club’s history, the statement said.
The terms of the agreement also reveal that Birmingham City’s Wast Hills training ground will be renamed The Knighthead Training and Academy Grounds, and plans for a new fan ‘entertainment zone’ @ Knighthead Park to be built near the Tilton and Main Stand at the Stadium.
“St. Andrew’s @ Knighthead Park is step one in our plan to create a world-renowned ‘Sports Quarter’ in Birmingham,” said Tom Wagner, Chairman of Knighthead and the club.
“We invested in Blues because of the opportunity to not only transform a football club but also to be a catalyst for change in the city itself.
“Our ambition is bold. It is for the club to become a beacon of excellence for Birmingham.”
The re-named stadium, training ground, and new fan zone will be launched before the end of the 2023/24 Sky Bet Championship Season.