New Emerald Mile fun run to kickstart 2017 Birmingham St Patrick’s Day celebrations

on March 2, 2017
The St Patrick's Day parade in Birmingham. Pic: Tim Ellis

The St Patrick’s Day parade in Birmingham. Pic: Tim Ellis

A new two-mile fun run is kicking off the start of Birmingham’s very own St Patrick’s Day Festival.

Organised by Tiger Bam Communications and supported by South and City College, the event will be held on 12th March.

It will begin at the start of the so-called Emerald Mile outside South and City College at 10am.

Rachael Giaramita, managing director of Tiger Bam Communications, said: “The fun run will be a great way to kick off the celebrations early, with fancy dress encouraged and prizes up for grabs.”

Many companies around Birmingham have sponsored the Emerald Mile initiative, including Motorpoint which will donate a timer car to keep track of the runners and a confetti blast vehicle to signal the start of the parade.

John Hood, General manager of Motorpoint in Birmingham, said: “We are really looking forward to playing our part in powering this year’s St Patrick’s Parade Fun Run.”

Registration opened for the run at the end of February.

Rachael added: “The Emerald Mile has received an overwhelming response from the public.

“We hope that the idea will offer something new to visitors while allowing the general public to get involved in the fun and help the team raise money to secure the future of the parade for many years to come.”

Entry is £10 for adults and £5 for children. Participants must be registered online by midday on 9th March. Entry is capped at 250 runners.

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