London Midland has serves over 75 million journeys yearly and has now begun to look at new ways of improving the customer experience for the thousands of people that use their services daily.
London Midland Labs, a brand new initiative aimed at helping start-up companies in the rail mobility sector.
The new accelerator lab is designed to encourage more innovation within the space by providing an accelerator space that allows the opportunity to test out potential products in a live environment with real customers and real-time data capture.
The new accelerator is designed to encourage more innovation within the space by providing an accelerator space that allows the opportunity to test out potential products in a live environment with real customers and real-time data capture.
The new initiative is based at the Serendip Smart City Incubator at Innovation Birmingham Campus where the start-ups will be able to work alongside other like-minded entrepreneurs on equivalent schemes run by partners like Barclays and other London Midland partners.
The aim of the scheme is to promote and design new ways of thinking in the intelligent mobility space and apply it to current modern commuter demands in new and interesting ways.
By recruiting new start-up companies and working in collaboration to grow these businesses, the aim is to achieve the mutual goal of simply better journeys.
For those looking to take part in the inaugural London Midland Labs accelerator, applications are currently open but will close on February 8th 2017.
Upon entry to the accelerator, the successful start-up companies can expect to benefit from expert mentorship along with the latest hardware and software in the lab for piloting and prototyping products.
They will also have access to London Midlands train and passenger data along with customers to help maximise the impact of their products.
There is also the inclusion of a free rail pass for 6 months (London-Birmingham-Liverpool) and free workspace in the dedicated lab.
The scheme will work over a 12 week period which upon completion will include a further three months of incubation support and office space.
London Midland have stated that this is an equity free programme and that no intellectual property will be transferred.
The lab will also help by providing support and understanding with regards to potential funding options.
There is also a competitive incentive for the start-ups involved as £5,000 cash will be offered to two most popular start-ups at a product demo day that will take place in mid-May.
Applications to apply for the London Midlands Lab accelerator are now open but will close on February 8th, with the programme set to start on the 20th February 2017.
More information about the scheme can be found at the London Midland Labs Accelerator homepage.