Following their opening seven weeks ago, Natural Healthy Foods hosted a launch event this weekend, encouraging Birmingham locals to try out their new vegan, organic, dairy and gluten free products and sustain a healthier diet.
The shop was packed with over 500 customers of all ages over the course of the two-day launch on 31 October and 1 November.
Susan Waldron, one of the two new owners, says that samples of Indian tapas made from Bombay spices and free goody bags were “a massive hit.”
Recent reports from the Guardian show that vegetarian diets “are gaining in popularity, with 12% of UK adults following a vegetarian or vegan diet.”
In this context, the owners opened a vegan store in the heart of Birmingham, inside the Friends of the Earth building.
Susan admits there was a pressure in renewing the store, as it was a vegan store for 20 years; yet the “vibrant” and “excited” reactions of customers during the launch proved it was a risk worth taking.
One of the staff, Lizzie, said
“Veganism becoming such a ‘trend’ is amazing. The store owners take inspiration from cool raw and vegan restaurants in London. To me, the food we sell tastes much better than fast food.”
Harrison Davis, vegan student, visited the store two weeks ago and said: “Since going vegan I feel more alive than ever before. I feel healthier both physically and mentally, and Natural Healthy Foods provided me with some delicious vegan pizza and other snacks. You can’t get vegan products of this quality in your local supermarket.”
Not only does Natural Healthy Foods meet the dietary needs of vegan, lactose intolerant and gluten allergic customers, but they also offer halal products to cater to the Muslim community. The store aims to supply to a multicultural market.
Susan commented on the lack of similar healthy stores in the area, linking this to Natural Healthy Foods’ evident recent success. “One 82-year-old lady from Walsall gets the train here weekly to do her shopping. Another deaf, blind and autistic customer comes in regularly with her assistant to try samples,” she says.
Customers should look out for new products revealed in the launch including a healthy cereal range, peanut flour, tapas, moringa tea, nutritious biscuits and vegan make up with no animal testing.
Birmingham students should also be aware of upcoming vouchers for money off their first Natural Healthy Foods purchase.
To keep updated, follow Natural Healthy Foods’ social media and on their website.